How you communicate with your prospects, customers, suppliers or resellers is vital in business. Think of it has having a conversation with a friend, after all people buy from people. The way to make your communications work effectively for your business comes down to your strategy and execution. Here's a few tips on how to get started: List all the types of business you deal with, categorise them if you can into (I've used the example above): Prospect Customer Supplier Resel