If you already use branded emails to market your business, then you could be forgiven for thinking that you've got emarketing covered.
One quick 'Google' later and the way in which emarketing is defined will make you think again, for example:
'Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.'
So in other words emarketing is all the promotional work you will carry out using the internet to reach your customers.
Your website looks beautiful, you're happy that it says everything about your business - so how do you get it seen in amongst all the millions of websites that are online.
You can use Google Adwords to boost your traffic. This is when you pay for a specific 'keyword' let's say you sell biscuits, if you choose 'biscuits' as your keyword you are likely to be competing with lots of websites and therefore the 'cost per click' or CPC will be high. If you opted for 'ginger biscuits' you'll find the cost will be lower. So the more specific you can be (without being obscure) the cheaper the keyword will be and the further your budget will go - just remember to set your budget wisely or you could spend more than you bargained for.
You could paying for 'online banners' where you choose the placement and size it will appear on the webpage and you target it towards your prospective customers. Here's an example of how it works:
DCS have targeted all potential exhibitors attending this event at London Excel who may need printing whilst on-site at the venue. The costs for online banners ranges widely, remember to be choosy about which site you go for, banners can be good value ie. a presence on a site for a year or they can be expensive, particularly if you pay by 'CPM' or 'cost per impression' - this means you pay for every 1000 people that 'see' your banner.
You could choose to use 'remarketing' - for example if a person visits your site to buy flowers for Mother's Day but then leaves your site and logs into their email, an ad for flowers offered by your website could appear as a banner in their email homepage.
The key things to remember when tackling emarketing are:
Set your budget
Choose your goals
Have a fixed timeframe
Monitor as often as you can
Measure your success
If you'd like to know more about any of the areas covered in this blog post, why not drop us a line. We'd be happy to help you!