It's important to know that your message has been delivered, that someone has seen it and what that person might think of it.
Social media has the power to generate real money if you've got a product to sell, where services are involved it becomes tricky, not impossible but certainly more challenging. So what are the ways we can measure the effectiveness of our investment in social media?
More followers/likers of our content
More actions taken - links clicked on, content shared via retweets etc
The ultimate aim for business users is to generate revenue and social media is a great way to share special or limited time offers. So it's brilliant for restaurant, hotels or other accommodation venues. It's also a 'to-the-minute' form of communication so you can be part of events 'virtually' of things that might be happening on the other side of the world.
The key to a successful social media strategy is to know what your objective.
If you'd like to know more about how your social media strategy can work harder for you, contact us - we'd be glad to help!